Doron Barkat, 29, in Jerusalem, spends long nights trawling the web to try to swing the debate Israel’s way. “When I see internet polls for or against Israel I send out a mailing list to vote for Israel,” he said. “It can be that after 15 minutes there will be 400 votes for Israel.

“It’s very satisfying. There are also forums where Lebanese and Israelis talk.”

Israel’s Foreign Ministry must avoid direct involvement with the campaign but is in contact with international Jewish and evangelical Christian groups, distributing internet information packs.

Amir Gissin, the Israeli Foreign Ministry’s public relations director, said: “The internet’s become a leading tool for news, shaping the world view of millions. Our problem is the foreign media shows Lebanese suffering, but not Israeli. We’re bypassing that filter by distributing pictures showing how northern Israelis suffer from Katyusha rocket attacks.”

Before the conservative manipulation of Digg.com, Israel's Foreign Ministry resourced a small army of pro-Israel online activists to rid polls and "influence... the course of a debate." (This took place during the Israel-Lebannon conflict.)